For the Love

In 2006, Lawrence started his own record label, Rocky Comfort Records. A partnership with his manager and brother, Laney, Rocky Comfort operates as a joint venture with CO5 Nashville. His first single for the label was "Find Out Who Your Friends Are", which was released in August 2006 from his album For the Love. This song did not enter Top 40 on the country charts until January 2007, when the album was released, and in June of the same year, it became his first Number One in eleven years. The song reached the top of the country charts in its forty-first week, setting a new record for the slowest-climbing Number One country single, and the second-slowest on any Billboard singles chart. It was also the first time that any artist had reached Number One with the first release from a self-owned label. The song's chart performance was aided by an alternate recording on the album which featured guest vocals from Tim McGraw and Kenny Chesney, although only Lawrence was credited on the charts. The re-recorded version received Musical Event of the Year honors at the 2007 CMA Awards, Lawrence's first award from that association. Following this song was "Til I Was a Daddy Too" at No. 32, and "You Can't Hide Redneck", the third single. Shortly before the latter, Lawrence also issued a Christmas album entitled All Wrapped Up in Christmas, the title track of which peaked at No. 57 based on Christmas season airplay. Chad Brock, Michael Scott and Zona Jones also signed to the Rocky Comfort label, although Brock never released anything for it.