Is This It by The Strokes
Is This It is the debut studio album by American indie rock band The Strokes. Recorded at Transporterraum in New York City with producer Gordon Raphael, the album was first released on July 30, 2001 in Australia, with RCA Records as the primary label. The record entered the UK Albums Chart at number two and peaked at number 33 on the U.S. Billboard 200, going on to achieve platinum status in several markets. "Hard to Explain", "Last Nite", and "Someday" were released as singles. For the album, The Strokes strived to capture a simple rock sound that was not significantly enhanced in the studio. Building on the work of their 2001 debut EP, The Modern Age, the band members molded compositions largely through live takes during the recording sessions, while songwriter Julian Casablancas continued to detail the lives and relationships of urban youth. Following the completion of Is This It, The Strokes embarked on a promotional world tour before its release. The album's cover photograph courted controversy for being too sexually explicit and was replaced for the U.S. market. The American track listing was also amended in light of the September 11 terrorist attacks. Promoted by the music press for a melodic pop-influenced sound, The Strokes garnered critical acclaim and commercial attention. Is This It was praised for its charisma and rhythm, which often referenced the works of 1970s garage rock bands. The record is considered crucial in the development of other alternative bands and of the post-millennial music industry. It has featured in several publications' lists of the best albums of the 2000s and of all time.
So much lore attends The Strokes’ 2001 debut album that it’s easy to forget just what a straightforward, no-frills rock record it is. Forged in the furnace of messy Lower East Side nights, <i>Is This It</i> bottles the scruffy uncertainty of twenty-something city life at the dawn of the millennium. That’s right there in the lyrics of the opening title track (“I just lied to get to your apartment”), whose groggy unspooling defies the accelerated pace dominating most of the record. Yet once the band launches into the lockstep stab and churn of “The Modern Age”, it’s not hard to understand the album’s watershed status. Released at a time when guitar bands—and especially rock stars—appeared destined for a steep decline, these 11 songs offered a ready mouthpiece in Julian Casablancas, complete with distorted vocals and blearily recounted lyrics. Similarly streetwise and black-leather-jacketed, his bandmates echoed his sense of timeless New York cool, from fashion sense to musical references (The Velvet Underground, Television, Ramones). No wonder the band began to dominate photo spreads in the British press before they had even signed to a label, fuelling old-school hype on both sides of the Atlantic. Clocking that outsized buzz with a smirking album title, The Strokes managed to fulfill sky-high expectations with songs that hit like instant classics while wearing their precursors on their well-worn sleeves. “Last Nite” unabashedly swipes the opening guitar salvo from Tom Petty & The Heartbreakers’ “American Girl”, while so many other fleeting touches function like Easter-egg homages to previous decades of rock. But this material is every bit as strong as what it’s referencing: observe the grime-caked jangle and nagging heartache of “Someday”, or how guitarists Nick Valensi and Albert Hammond Jr gamely play off each other against the anxious pulse of “Hard to Explain”. Even if they present as dishevelled, the band members are tight and intricate at every turn, especially when Valensi and Hammond link up for spidery dual leads. For a band so strongly identified with a particular time and place, The Strokes have enjoyed surprising longevity and universality in the decades since their debut. Though content to just be a great rock band rather than the appointed saviours of the genre, they nonetheless inspired the likes of Arctic Monkeys and The Libertines in the UK, and The Killers and Kings of Leon at home. And it all started here.
